A patient is the most important person in our business.
A patient is not dependent on us – we are dependent on him.
A patient is not an interruption of our work.
We are not doing him a favor by serving him – he is doing us a favor by giving us an opportunity to service him.
A patient is not an outside in our business – he is our business.
A patient is not a cold statistic – he is flesh and blood, a human being with feelings and emotions, likes and dislikes.
A patient is not someone to argue with or match wits with, or try to outsmart. No one ever won and argument with a patient.
A patient is a person who brings us his wants. It is our job to handle his requirements so pleasantly and so helpfully that he will return again.